Data Mining for Retail Website Design and Enhanced Marketing

Data mining is considered as one of the most powerful technologies that participates greatly in helping companies in any industry to focus on the most important information in their data warehouses. In this book, we developed a new approach that measures the effectiveness of data mining in helping retail websites designers to improve the structure of their websites during the design phase. This approach overcomes web usage mining drawbacks, improves the website design structure, and reduces maintenance efforts needed in the future.We studied the behavior of items with respect to time. We showed how association rule mining can be invested to improve the process of decision making in a retail business through exploring current and previous product buying behavior and predicting and controlling future trends and behaviors. Based on our idea that interesting frequent itemsets are mainly covered by many recent transactions, a new method to mine for interesting frequent itemsets is introduced. Finally, we introduced the TARtool which is a temporal dataset generator and an association rule miner.

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Oracle Databases on the Web

Oracle Databases on the Web: Learn to Create Web Pages That Interface with Database Engines
Coriolis Group Books | ISBN: 1576100995 | February 20, 1997 | PDF | 592 pages | 7 MB

Covers how to set up database systems to drive commercial Web and intranet sites. Provides the insight of two experienced Oracle database administrators. Presents need-to-know information in an easy-to-read format with clear examples and illustrations. Provides an understanding of the World Wide Web and details on Web security. Details database design, including performance and tuning.

About the Author
Donald Burleson (Raleigh, NC) has been a database administrator for over 15 years and has designed numerous data warehouse systems with Oracle. He is the author of several books about Oracle, including High Performance Oracle Database Applications and Oracle Databases on the Web, and over 30 articles in magazines such as DBMS, Oracle Magazine, and Computerworld.

Robert Papaj (Rochester, NY) has 18 years of information systems experience in database administration across numerous DBMSs. Robert is an Oracle Master in database administration, technical support, application development, and application center consulting. Donald K. Burleson (Raleigh, NC) specializes in database technology and distributed database systems. He is an Adjunct Professor of Information Systems, the author of two other books on databases, and a writer for several national publications such as Computerworld, Database Programming & Design, and Oracle Technical Journal.

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Microsoft Ole Db 2.0 Programmer's Reference and Data Access Sdk

Microsoft Corporation, Microsoft Ole Db 2.0 Programmer's Reference and Data Access Sdk
Microsoft Press | ISBN: 0735605904 | 1998 | CHM | 1088 pages | 2.43 MB

Programmers understand how to build business applications that exploit all the organization's information resources-in whatever form and from wherever they reside in the enterprise-with Microsoft's powerful OLE DB 2.0 technology. This kit packages complete information and tools to create universal data access for all Windows(r)- and Windows NT(r)-based systems. It explains how to expose data stores and extend full-blown DBMS functionality down to the reaches of personal or group databases, individual file systems, spreadsheets-even e-mail.

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Oracle Database 11g, A Beginner's Guide

Ian Abramson, Michael Abbey, Michael Corey, "Oracle Database 11g, A Beginner's Guide"
MgH Osborne Media | 2008 | ISBN: 0071604596 | 432 pages | PDF | 5,1 MB

Master Oracle Database 11g fundamentals quickly and easily. Using self-paced tutorials, this book covers core database essentials, the role of the administrator, high availability, and large database features. Oracle Database 11g: A Beginner's Guide walks you, step by step, through database setup, administration, programming, backup, and recovery. In-depth introductions to SQL and PL/SQL are included. Designed for easy learning, this exclusive Oracle Press guide offers:
Core Concepts--Oracle Database 11g topics presented in logically organized chapters
Critical Skills--Lists of specific skills covered in each chapter
Projects--Practical exercises that show how to apply the critical skills learned in each chapter
Progress Checks--Quick self-assessment sections to check your progress
Notes--Extra information related to the topic being covered
Mastery Checks--Chapter-ending quizzes to test your knowledge

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Ultra-fast ASP.NET: Build Ultra-Fast and Ultra-Scalable Websites Using ASP.NET and SQL Server

Ultra-fast ASP.NET: Build Ultra-Fast and Ultra-Scalable Websites Using ASP.NET and SQL Server
Publisher: Apress | Pages: 500 | 2009-10-30 | ISBN 1430223839 | PDF | 5 MB

Ultra-Fast ASP.NET presents a practical approach to building fast and scalable web sites using ASP.NET and SQL Server. In addition to a wealth of tips, tricks and secrets, you'll find advice and code examples for all tiers of your application, including the client, caching, IIS 7, ASP.NET, threads, session state, SQL Server, Analysis Services, infrastructure and operations. By applying the ultra-fast approach to your projects, you’ll squeeze every last ounce of performance out of your code and infrastructure, giving your site unrivaled speed.

The approach is mostly prescriptive; rather than drowning you in options, the book presents and explains specific high-impact recommendations and demonstrates them with detailed examples. Using this knowledge, you will soon be building high-performance web sites that scale easily as your site grows.

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Oracle9i: The Complete Reference

Description: Get comprehensive information on all the features of Oracle9i. Written by best-selling authors and Oracle gurus Kevin Loney, George Koch, and the experts at TUSC, Oracle9i: The Complete Reference covers critical relational, object-relational, and Web database concepts, as well as SQL, SQL*PLUS, PL/SQL, Java, JDBC, SQLJ, and XML programming. You'll also get full details on database administration techniques--and much more. This authoritative volume is a must-have tool for all Oracle professionals.

* Use flashback queries to see data as it existed prior to commits
* Create, query, and manage external tables
* Create partitions, indexes, and tablespaces
* Execute and tune SQL queries
* Produce sophisticated reports using SQL*PLUS
* Load data from external files into Oracle database tables with SQL*Loader
* Create triggers, stored procedures, functions, and packages with PL/SQL
* Implement types, object views, and methods
* Develop robust database applications with SQLJ, JDBC, and XML
* Take advantage of the Oracle9i data dictionary and optimizer
* Tour the components of Oracle9i Application Server (Oracle9iAS)
* Manage, tune, back up, and recover Oracle9i databases


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Oracle Database 10g: The Complete Reference

Description: The Ultimate Resource on Oracle Database 10g

Get thorough coverage of Oracle Database 10g from the most comprehensive reference available, published by Oracle Press. With in-depth details on all the new features, this powerhouse resource provides an overview of database architecture and Oracle Grid Computing technology, and covers SQL, SQL*Plus, PL/SQL, dynamic PL/SQL, object-oriented features, and Java programming in the Oracle environment. You’ll also find valuable database administration and application development techniques, plus an alphabetical reference covering major Oracle commands, keywords, features, and functions, with cross-referencing of topics.

• Install Oracle Database 10g or upgrade from an earlier version
• Execute SQL queries
• Perform complex searches easily with regular expression functions
• Implement security measures using Virtual Private Databases (VPDs)
• Move data with SQL*Loader and Data Pump
• Replicate data and aggregations using materialized views
• Execute flashback queries to recover data or see its changes over time
• Create triggers, stored procedures, and packages with PL/SQL
• Develop applications with JDBC and XML
• Work with Oracle Database 10g Real Application Clusters (RAC) and grid technologies
• Take advantage of the new tuning features

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Oracle8i: The Complete Reference

Description: As documentation of a product that incorporates a highly reliable database server, a set of utilities, and a development environment, Oracle8i: The Complete Reference essentially sets out to do the impossible. The great thing is that it succeeds. For all but the most obscure and situation-specific Oracle8i questions that database administrators (DBAs) and developers might have, this book is almost certain to have the information they need. It explains all the essentials with a straightforward combination of prose, conceptual diagrams, and code listings, so even new Oracle DBAs will derive a lot of use from the authors' work. The key concepts--including relational database design, and queries that use SQL and PL/SQL--get lots of attention. Many details seem to come up at least twice, so readers get a couple of angles on a given subject.

This book isn't a rehash of earlier editions, any more than Oracle8i itself is a rehash of its predecessors. The authors pay special attention to the new aspects of the Oracle environment, particularly to those having to do with stored procedures and Oracle's deepening relationship with the Java programming language. Don't expect to learn Java from the ground up in these pages, but look forward to a comprehensive statement of how Java code (and SQLJ queries) can make your Oracle applications more capable and platform-independent. Every Oracle DBA (and probably every Oracle developer, too) should keep this volume on hand; it's a definitive reference. Although the book isn't designed specifically as a study aid, you certainly could use it as a guide while preparing for Oracle certification. --David Wall

Topics covered: Administration of Oracle databases, and development of applications based upon them. Administrators of Oracle7.x, 8.0.x, and 8i systems will appreciate the sections on performance tuning, optimization, backup, recovery, and general relational database design. Readers with more of a development bent will like the coverage of SQL, PL/SQL, stored procedures, and Oracle's Java features. Sample code appears on a companion CD-ROM, as well as in print.

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